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Absinthe - thujone = " like selling Playboy - centerfold"

Posted on MsJekYll'z Absinthe Forum

Topic created by THEABSINTHEPROFESSOR
on Tue, 25 May 2010 at 19:02

THEABSINTHEPROFESSOR said on Tue, 25 May 2010 at 19:02...

This appeared in AdWeek:

"The reason they sipped it became the reason it was banned in the U.S. starting in 1915: Its key ingredient is thujone, and reportedly the cause of bursts of creativity, unbridled euphoria, hallucinations and the occasional murderous rampage. In 2007, the Swiss distiller Kubler petitioned for the ban to be lifted -- and it was, on the condition that the distillers now have to filter the thujone out. To purists, that's like selling Playboy without the centerfold. But some marketers have seized the day anyway.

May 16, 2010 Absinthe slowly returns to the U.S.

Captain Cronk said on Wed, 26 May 2010 at 06:15...

That quote about thujone was made by the guy who acted for Kubler. Rather an odd thing to say when selling a thujone free absinthe to Americans!

La Fee Vertigo said on Thu, 27 May 2010 at 09:31...

As everyone knows one molecule of thujone makes you go beserk, murder your family, chop your ear off, and start talking to parrots.

Old Nick said on Thu, 3 Jun 2010 at 11:24...

One? one molecule in a million? Any idea how many thujone molecules you need before you eat your parrot? Not that I think that is a good thing - very pleasant creatures parrots. You are on about Lautrec teaching his parrot to drink absinthe, yes?

La Fee Vertigo said on Fri, 4 Jun 2010 at 08:32...

Parrot was a nickname for absinthe in the days of old. etrangler un perroquet meant to drink absinthe (lit: strangle a parrot) mange un perroquet? mais non!

THEABSINTHEPROFESSOR said on Tue, 8 Jun 2010 at 09:35...

They have made a mess as Captain says! Eric Asimov in the New York Times wrote "No longer the stuff of romantic poets and impressionists, absinthe is now apparently as uncool and contrived as the account executives and would-be hipsters who favor it" :-( They should have just worked to get rid of the "no thujone" rule. What happened was a moden day gold rush by those desperate to be first to maket. Lucid absinthe won that race followed by Kubler. Who is now leading the Swiss IPG "Absinthe is Swiss Only" campaign, why step forward Kubler!!!

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